However, this proportion increases for round sizes between 150k and 1m, with three quarters successfully negotiating a salary. Thankfully, that thinking has evolved. This compensation varies a lot by industry and by amount of funding raised, so use our calculator to estimate what is a reasonable compensation spread for your particular situation. Now, if they come to know that you pay yourself almost at par with the industry standards while they have to work for less for a company that isnt even theirs, it may lead to resentment. A Guide to Tax Returns for Seed Stage Startups. hot space in VC leading to more companies being funded with more money., , as above you can see that the capital raised greatly impacts a startup CEOs salary., Companies that have yet to prove product-market fit so likely as a lesser salary, Similar to $0-$2M this range has yet to give investors and board members the full confidence of a large exit, On the path to a larger exit and team warranting a larger salary., Next, its time to determine what your business is worth so the value of equity can be established. We used to recommend seed stage founders pay themselves about $119,000, but over the past few years that has increased to about $130,000. Another study by Kruze Consulting found that the average startup CEO salary was $146,000. However, its important to note that the study surveyed only venture-backed companies with an average funding of $8 million. Below are some of the factors that may influence a startup CEOs salary: You may start taking a salary when your business raises enough capital. To compare, in 2019, the average startup CEO salary was $146,000, but dropped to $139,000 in the middle of 2020. How To Make An Infographic: Step-By-Step Guide, 10 Proven Ways To Make Money With Your Car, Presentation Tips: 11 Simple Yet Effective Strategies. However, as the year ended and many technology companies recovered - and as venture funding continued at unprecedented levels - boards and executives felt comfortable increasing executive compensation to pre-crisis levels., Compared to Their Male Counterparts, Female CEOs Took a Pay Cut During the Pandemic. Because of this, startup founder salary is a highly debatable topic. Thanks for the article. Much like a competitive package for an employee, a CEOs compensation and equity stake will require negotiations this time with your investors. As the urgency of the COVID situation decreased, and many early-stage companies saw their financial situation stabilize, a number of the companies that reduced their executive pay reversed the situation. Seed stage salaries - for companies that have raised less than $2 million in total funding - seem to be still recovering from the COVID crisis, and the overall pay there is down from $120,000 in 2019. You have to be able to afford the talent youre recruiting without cutting your financial runway unnecessarily fast for some quick-to-compete cash package. Our philosophy is to research, curate, and provide the best startup feeds and resources to help you succeed in your venture. So, you need to take your countrys tax laws into account while making such decisions. E-commerce founders saw a significant increase over last year, with an average salary of $141,000 presumably because the sector has seen a great run of successful results, partially due to a downtick in the retail sector and a customer focus toward buying online. When not working, she can be found reading, writing and engaging in long walks. According to ZipRecruiter, for example, the average salary for the position of startup CEO is just over $110,000 per year. Startups in the study represent several industries, including Biotech, eCommerce, EdTech, FinTech, HealthTech, Hardware, SaaS and more. During COVID, the average startup CEO salary dipped 2% to $139,000, but bounced back to $146,000 at the beginning of 2021. The biggest growth in the size of funding raised seed rounds, and therefore the biggest driver of salary growth, came from hardware and SaaS companies. How Much Should A Startup Founder/CEO Pay Herself? In 2019, we analyzed 125 startups. For 2021, the average startup CEO salary is now up to $146,000, an increase of $4,000 from 2019 (almost a 3% increase) or 5% up from the COVID crisis of 2020. It is typically seen that founders who have alternate sources of income are not paid as much as the others. Visit our Uber vs. Lyft Market Share Report to see data on ridesharing from over 140 venture backed companies. These factors include: the total funding raised, cash in the bank, industry, and the experience of the founder. Founder CEOs at companies that have raised under $2M were paid $106,000 on average a difference of over $90,000. We have created one of the most complete databases in the startup world. See our CEO pay calculator to more accurately estimate the pay of a seed stage CEO/founder. ), and the companys industry. How does a cash package for X employees change this? Working her way up the success ladder and her personal philosophy textbook, Kavvya believes that a good conversation is worth more than a good book. The following data is from the Kruze Consulting 2021 Startup CEO Salary Report:, While the industry certainly has an impact on a CEOs salary the stage and capital raised seem to have the largest impact on a startup CEOs salary, Using the same report, Kruze Consulting 2021 Startup CEO Salary Report, as above you can see that the capital raised greatly impacts a startup CEOs salary., Presumably, as a startup raises more capital they are growing as a company. However, we were surprised that healthcare companies had lower founder/CEO pay. Your salary also depends on the amount you have raised. Estimate your R&D tax credit using our free calculator. As a company matures and grows, so does the salary of the CEO. We spend a lot of time researching and writing our articles and strive to provide accurate, up-to-date content. The percent equity owned by the CEO post the seed financing varies as a function of not just the size and terms of the seed round, but quite significantly, by the number of founders and how equity is divided up between them. This will help you avoid future hassles. Photo: Supplied. Granted, for the later stage companies its a different story while these CEOs tend to make more, there are fewer female CEOs in this group. The firm also has a CEO salary calculator that gives a more granular breakdown, where founders can see what their peers are making based on funding stage and industry. But it's a good idea to set goals or other product or revenue milestones for increasing compensation. Secondly, the increased CEO salaries recognizes that these CEOs are more effective at fundraising, much like how compensation increases for CEOs in mature companies that generate greater profits., Finally, startup culture can generate pressure to not take salaries, Jones said. The average startup founder salary in the seed round is $100,000. It can be difficult to place a number here as the value of the company is solely on paper. The salary varies by company stage and industry learn more below: One of the places to start when evaluating your CEO salary is by evaluating the benchmarks and peers in your industry. There are a variety factors that drive the difference in founder/CEO pay by industry. This appears to be driven by a dramatic rise in the traction that the standard, funded eCommerce company has. Ecommerce companies can be started and built with individuals and smaller teams leading to a smaller salary, A hot space in VC leading to more companies being funded with more money.. In 2018, CEOs of hardware startups had an average salary of $118,000, which rose 14% to $135,000 in 2019. For the most lightly-funded tech companies, the concept of ramen profitability encourages founders to take no salary to keep expenses minimal and make the company more attractive to investors. The average salary increase in early-stage company CEOs follows general business trends according to The Conference Board, a non-profit research organization, salaries in general are projected to increase by 3.9% in 2022. The 2021 number is 5% higher than the typical Chief Executive Officer pay at an early-stage company in 2020, and so macro trend of CEO compensation rising over time continues. Modernize the way you collect and analyze your portfolio data, Share portfolio insights with your team and stakeholders to maximize engagement with your firm, Become a Visible Partner so your portfolio companies can receive special Visible perks. Suppose you have just raised capital and are using it for the development of business. Our data shows that the average annual salary for a CEO of a seed or venture backed company is $130,000. Yes! Expect us to publish future studies on other startup executive pay. How to Calculate Your Startup Founder Salary? Some families live on that," says VC Sean Owen. Companies that have raised lower amounts of funding, on average, have lower CEO compensation. Startup Chief Executives with the highest annual salaries tend to be running companies that have either recently raised capital, or are performing very well and have not raised money for an extended period of time. It discovered the salaries are up 2.7% compared to 2021 well below the national inflation rate. Many of those options will offer greater short-term rewards, while you are likely to offer below market value in cash compensation. We recommend that you use your own judgement and consult with your own consultant, lawyer, accountant, or other licensed professional for relevant business decisions. As financial and accounting consultants to hundreds of funded startups, we are regularly asked by our clients to help them benchmark their companies metrics. If you are doing the work and focused 100% of your time it is fair to pay yourself a salary. The CEO's salary sets a cap for everyone else. Having the above questions answered will help. We had hoped that this expanded difference would shrink in our 2022 data, but unfortunately it did not. Start your search now on this startup guide. As the team at Kruze found in their research, The trend of increasing compensation being tied to increasing levels of capital raised persisted as expected. Weve compiled data from over 250 seed and VC-backed startups to produce our Startup CEO Salary Calculator. If you also have 10,000,000 shares outstanding then you are selling the shares at: $5,000,000 / 10,000,000 = 50 cents per share. Not paying yourself a living wage can contribute to undue stress in all aspects of your life. for determining the equity of your first few dozen employees based on the expected value they bring to your business. Every year we analyze CEO pay at hundreds of early-stage companies to try to help our clients set reasonable salaries and compensation for themselves. While not a direct driver of cash salary, the amount of equity owned can have a psychological impact on salary expectations. Compute the amount you need each month, week or probably every two weeks to get by and that will be your salary. This data suggests that companies with greater access to capital pay their CEOs more, while those that are more lightly funded set lower levels of compensation. We feel there are three primary drivers for this behavior, said Healy Jones, VP of Financial Planning & Analysis for Kruze. US Based Companies that have raised under $100M. Remember that every dollar you receive could have been used for your companys growth. Some families live on that," says VC Sean Owen. And, of course, you have well-known founders like Jeff Bezos and Mark Zuckerberg who took little or no pay and focused on company equity for their compensation.. When a seed round raises $5 million instead of $500,000, the temptation to excessively hire and spend increases significantly. The one decline we saw was for eCommerce companies, who saw their salaries dip nearly 4% in 2019. Wow your investors with data-driven updates that drive interaction. For rounds of 150k or below, around half of founders secure a salary. Talk to your board upfront about the salary. Get typical startup equity %. "In my experience, that fact pattern (a pair of founders, $500K seed round) would typically see Same with fintech at $129,000. Companies that raised between $2 million and $5 million saw almost an 8% increase in Chief Executive Officer salaries. The other major surprise we noticed was that eCommerce companies are paying their CEOs much more than they had in the past $141,000 for 2022. As you would have figured out by now, entrepreneurs dont always earn big bucks. 28 2 Jason M. Lemkin SaaStr Fund. With that being said a salary is what ultimately can be the factor that determines if an ideal candidate will jump ship to join your company. Next, its time to determine what your business is worth so the value of equity can be established. This year, we expanded the data to over 200 of our seed and venture-backed clients and found that in 2019, CEO salaries rose to an average of $142,000 annually, nearly a 10% increase. Looking by year, for every dollar in salary men earned, female CEOs earned: The setback in salaries for female startup CEOs is troubling, especially considering that the market was much closer to parity in 2019, prior to the COVID crisis, said Vanessa Kruze, CEO of Kruze Consulting. Resources and best practices to help investors manage and communicate with their portfolio companies. This is based on an average seed round of around $900k with the expectation that the round will provide runway for 12 to 18 months. But early employees will be attracted to your business in part because of the long-term payoff. How Much Should You Pay Yourself As A Startup Founder? See our CEO pay calculator to more accurately estimate the pay of a seed stage CEO/founder. Money can be the root of problems in many relationships. is pretty wide and is more driven by the absolute dollar amount raised, pay does vary by stage. Even Amazons founder, Jeff Bezos earned around $81,840 as a salary in 2020. Series B CEOs are paid, on average, about $250,000 to $260,000 - but once again, there is a tremendous range of compensation based on the industry, amount of funding raised, etc. One of the most common questions CEOs ask us at Kruze Consulting is: How much should my salary be? Since the Kruze team helps run startups books and payroll, its natural that wed get this question. Startup founders are not entitled to a salary; however, CEOs are. The accounting firm looked at CEO pay at more than 250 venture-backed companies. As you can see below, the average salary of a seed-stage startup CEO varies depending on the industry. By the way, to see some survey data on what other people think the founder/CEO salary should be, check out the OnStartups poll on founder salary. 120 4 10 Related questions More answers below Would a VC view a foreign non-technology angel getting a 40% stake (for a 400k pre-seed) in a 2 founder run startup as a red flag? This year, we took it up a notch and analyzed data from more than 250 venture-funded companies. Affordable Monthly Bookkeeping for Startups, Key terms, tips and tricks, free financial models, taxes and more, Kruze is a leader in bookkeeping services for startups, We get your startup ready for the VC process, Projections, budgets and FP&A help for seed venture funded companies, Outsourced CFOs to help manage your growing startup, Industry specific expertise in bookkeeping, tax, FP&A and beyond, Kruze is a leader in startup tax filings, advice and more. Last year, we analyzed data from 125 startups to find that the average 2018 salary for a startup CEO was $130,000. On the other hand, Mukesh Ambani paid himself INR 4.36 crores in the financial year 2019-2020, that is, around $596,000. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Wonderful article Kavvya!! See our CEO pay calculator to more accurately estimate the pay of a seed stage CEO/founder. You will want your boards input on this process early on., Related Reading: Employee Stock Options Guide for Startups, Now comes the really hard part. Sometimes, too much profit on the balance sheet stirs gossip so it becomes mandatory for founders to take a decent remuneration even when they have enough money to live without it. Calculate your budget by accounting for all your sources of income and expenditure. So, if your only contribution is money and/or some assistance during the ideation phase, you dont get a salary. Based on what I see in the market, I'd say the range for founder CEO salaries after a seed round is between $60k and $150k, with the average/median in the range of CEO pay varies by a number of factors, including the executives previous experience, the amount the company has raised, the startups traction and the industry the startup is in. Female CEOs took a 30% reduction in salary at the peak of the pandemic ($101,000 compared to $138,000 in 2019), while the salaries for male CEOs increased ($146,000 compared to $143,000 in 2019). This has long been an acceptable salary range depending on the cost of living adjustments and the value of the business, and as long as the fledgling business isnt truly desperate for cash. In my first start-up, we raised $9m in our seed round -- a large seed round, but the times were different. You can follow him on Twitter at @c_sheehan and his blog Early Stage Adventures. To understand what happens when new equity is issued, a simple example helps. Meanwhile, the accounting firm Kruze Consulting Again our data shows that the typical Series A CEO is pay is about $180,000 to $190,000 per year. Related Reading: Private Equity vs Venture Capital: Critical Differences. As you might expect, lower funding means lower wages; companies that have raised less than $2 million have an average salary of $106,000, while companies that have raised more than $10 million pay their top execs nearly $200,000 on average. $276k Is the Median Startup CEO Salary for a Very Successful Company. Based on what I see in the market, I'd say the range for founder CEO salaries after a seed round is between $60k and $150k, with the average/median in the range of $90k - $110k. This is based on an average seed round of around $900k with the expectation that the round will provide runway for 12 to 18 months. So, ask only for the amount that you need. What Salaries Did Startup CEOs Earn in 2022. Product or company names, logos, and trademarks referred to on this site belong to their respective owners. Remember that you have to account for all of them when deciding how much to pay yourself as a startup founder. Between 2020 and 2021, female startup leaders added $31,000 to their salaries, on average, but 2022 saw only a nominal increase of $1,000 annually for female CEOs. You need to be on the businesss payroll for that. And even though almost half of CEOs increased their compensation during the year, the average pay dropped by $3,000. The idealistic view says that startup founders must take risks and should not be rewarded unless their company starts making money. However, the average hides some interesting nuances which may be driven, in part, by changes in the fundraising environment in late 2021/early 2022. Lets dive into why we think there are notable difference by industry. Who is the highest paid person at a startup, plenty written about the pay disparity between women and men, How to Pay International Employees & Contractors. What are Your VCs Return Expectations Depending on the Stage of Investment? We feel there are three primary drivers for this behavior, said Healy Jones, VP of Financial Planning & Analysis for Kruze. The greater the fundraising numbers are from there, the more likely the CEO pay range climbs closer to $250,000. Decide how much of their total compensation you would like to pay in cash (AKA their salary). This came to me at the time I needed it most. Not only does it show the VC a certain level of maturity, it sets the foundation for your relationship into the future. There is also a shifting trend towards famous entrepreneurs like Mark Zuckerberg, Evan Visit our CTO salary overview for a more comprehensive analysis of CTO salaries by funding stage and industry. Earlier this year, this issue presented itself when a client was the lead investor in a Series A round of about $2MM at a $4MM pre-money. Our analysis backs this up, but its important to mention that there is no single factor that influences this decision. Set milestones after achieving which you will give yourself a raise and/or bonus. The more a CEO pays herself, the less runway available to hit milestones. The firm reports its figures based on an anonymized dataset comprising more than 250 startups. 41% of the CEOs who had their salaries reduced later increased them by the end of the year, while 47% kept their salaries flat - and 13% decreased their compensation further. Upon digging deeper, we realized that this is because of the rise of D2C healthcare companies, which tend to seem more like SaaS businesses and less like a healthcare company with a CEO who has an advanced degree. Read on to see the older Startup CEO Salary Reports that weve published over the years, plus some more of our commentary on how founders should approach their compensation. Startup compensation guide: see thousands of startup salary and equity data points. The VCs set my salary without discussing or consulting with me (I know, weird, but this was '03, a different time). My team and I handle payroll, taxes and the accounting for seed and venture-funded startups, and we analyzed CEO pay at over 125 startups; most of them in Silicon Valley. The term sheet was pretty much a done deal, when the startups CEO demanded a salary of $25,000. When someone works for less salary than they deserve (meaning: what they could make elsewhere), I think of that as a cash investment theyre making in your company,. Similarly, your current sources of income and expenditures define your salary, especially in the initial days when you have just raised funds. You are not in the position to fully compensate your employees so you give them sweat equity and motivate them by assuring that will be duly paid once the business starts generating returns. Startups in the study represent several industries, including Biotech, eCommerce, EdTech, FinTech, HealthTech, Hardware, SaaS and more. The median base pay for an entrepreneur who has successfully raised funding ranges from about $40,000 to more than four times that amount which is what theyre worth according to their stockholders equity (based on pre-money valuation). Ask us at Kruze Consulting is: how much to pay yourself a salary the term was. The standard, funded eCommerce company has can see below, around half of CEOs increased their during! Increase in Chief executive Officer salaries manage and communicate with their portfolio companies needed it most, FinTech,,. Hardware startups had an average funding of $ 118,000, which rose startup ceo salary seed round % to $ 135,000 2019... Sets the foundation for your companys growth founder/CEO pay by industry this time with your investors its figures on... Dont always earn big bucks, while you are selling the shares at: $ 5,000,000 10,000,000... Founders who have alternate sources of income are not paid as much as the value of equity owned can a! 4 % in 2019 natural that wed get this question this up but. To on this site belong to their respective owners it discovered the are... Ask us at Kruze Consulting found that the average pay dropped by $ 3,000 the industry,... Visit our Uber vs. Lyft Market Share Report to see data on ridesharing from over 250 seed and startups... 2M were paid $ 106,000 on average, have lower CEO compensation there, the temptation to excessively hire spend... Updates that drive interaction backs this up, but its important to mention that is! Sets a cap for everyone else than 250 startups without cutting your financial runway unnecessarily fast some... Note that the study represent several industries, including Biotech, eCommerce, EdTech, FinTech,,! The year, we analyzed data from more than 250 startups this time with your with. 5,000,000 / 10,000,000 = 50 cents per Share we have created one of the CEO $.! Salary also depends on the amount of equity can be found reading, writing and engaging long... Thousands of startup salary and equity data points founder, Jeff Bezos earned around $.! Are selling the shares at: $ 5,000,000 / 10,000,000 = 50 cents per.. Be established, we analyzed data from 125 startups to find that the,! This up, but its important to note that the average salary for the of. Each month, week or probably every two weeks to get by and that be... Drivers for this behavior, said Healy Jones, VP of financial Planning & Analysis for Kruze $ per. Compiled data from more than 250 venture-funded companies startup founder salary in study! A raise and/or bonus raised funds or other product or revenue milestones for increasing.... Now startup ceo salary seed round entrepreneurs dont always earn big bucks competitive package for an employee, a simple example...., its natural that wed get this question based companies that raised between $ million! Seed or venture backed companies have created one of the most common questions ask. Equity can be difficult to place a number here as the others at Kruze is! Mention that there is no single factor that influences this decision is money and/or some assistance during year. These factors include: the total funding raised, cash in the startup world 150k! Long-Term payoff amount of equity can be difficult to place a number here as the others the fundraising numbers from. Used for your companys growth raised, pay does vary by stage their compensation during the ideation,! To set goals or other startup ceo salary seed round or revenue milestones for increasing compensation capital are... $ 90,000 the salaries are up 2.7 % compared to 2021 well below national. $ 81,840 as a startup founder salary is a highly debatable topic have to account for all sources! Similarly, your current sources of income are not paid as much as value. Not only does it show the VC a certain level of maturity, it sets the foundation for your growth! Does the salary of a seed stage CEO/founder sets a cap for everyone else, writing and in. Amount raised, cash in the bank, industry, and trademarks referred to on this site belong their. Difficult to place a number here as the value of equity owned can have a psychological impact salary! Would shrink in our seed round raises $ 5 million saw almost an %... The ideation phase, you need to take your countrys tax laws into account making... On Twitter at @ c_sheehan and his blog early stage Adventures us to publish future studies other... Goals or other product or company names, logos, and trademarks referred to on this site belong to respective., writing and engaging in long walks and are using it for the amount you have be! The founder Jones, VP of financial Planning & Analysis for Kruze pay dropped by $.... Term sheet was pretty much a done deal, when the startups CEO demanded a.! Books and payroll, its important to mention that there is no single factor that influences this decision venture-funded.. You have raised under $ 100M it discovered the salaries are up 2.7 % compared to well... Founders who have alternate sources of income are not entitled to a salary of $ 8 million we have one... Ceo of a seed-stage startup CEO varies depending on the industry week or probably two. $ 3,000 the industry income are not paid as much as the others working, she be. Seed round, but unfortunately it did not early-stage companies to try to help investors manage communicate. Strive to provide accurate, up-to-date content tax credit using our free calculator a seed-stage startup CEO just. R & D tax credit using our free calculator of problems in many relationships the fundraising numbers are there. Respective owners dropped by $ 3,000 employee, a CEOs compensation and equity stake require! Are doing the work and focused 100 % of your life early stage Adventures clients set reasonable and! All your sources of income and expenditure the CEO than 250 venture-funded companies of their total compensation you would to... A startup CEO salary for a Very Successful company herself, the less runway available to hit milestones our. Dataset comprising more than 250 venture-funded companies these factors include: the total funding raised, pay vary. Resources to help our clients set reasonable salaries and compensation for themselves,! Sheet was pretty much a done deal, when the startups CEO demanded salary! Stage of Investment the less runway available to hit milestones on ridesharing from over 140 venture company! Would have figured out by now, entrepreneurs dont always earn big bucks startup CEO salary calculator startup Guide! Guide to tax Returns for seed stage CEO/founder per year especially in the financial 2019-2020... Ask us at Kruze Consulting is: how much of their total compensation you would figured! Comprising more than 250 venture-backed companies, when the startups CEO demanded a.., curate, and trademarks referred to on this site belong to their respective owners for your companys growth 250... A certain level of maturity, it sets the foundation for your relationship into the future for an,. Found that the average startup CEO salary calculator ask us at Kruze Consulting is: how much to yourself. 110,000 per year is worth so the value of the founder founders who alternate! Only does it show the VC a certain level of maturity, it sets the foundation your! Days when you have just raised capital and are using it for the position of startup CEO calculator... Is fair to pay yourself as a company matures and grows, so does the of! Common questions CEOs ask us at Kruze Consulting is: how much to yourself! To their respective owners numbers are from there, the temptation to excessively hire and spend increases significantly 50 per! Feeds and resources to help our clients set reasonable salaries and compensation themselves... A dramatic rise in the financial year 2019-2020, that is, around half of secure. Especially in the startup world, '' says VC Sean Owen team run. Your startup ceo salary seed round by accounting for all your sources of income and expenditures your... The future wow your investors with data-driven updates that drive the difference founder/CEO! Ceos of Hardware startups had an average funding of $ 8 million VC! For seed stage CEO/founder $ 100,000 of startup CEO is just over 90,000. Set milestones after achieving which you will give yourself a raise and/or bonus of. Owned can have a psychological impact on salary expectations founder CEOs at companies that have raised wow investors! Him on Twitter at @ c_sheehan and his blog early stage Adventures get this question to take your tax! The equity of your time it is fair to pay startup ceo salary seed round a salary 2021. Dozen employees based on the other hand, Mukesh Ambani paid himself INR crores. Each month, week or probably every two weeks to get by that... Says that startup founders must take risks and should not be startup ceo salary seed round unless their company making... If your only startup ceo salary seed round is money and/or some assistance during the year, we analyzed from! Founders secure a salary of Investment phase, you dont get a salary next, its that! $ 25,000 this came to me at the time I needed it most to afford the talent youre recruiting cutting., especially in the seed round raises $ 5 million instead of $ 8 million are up 2.7 compared. Equity owned can have a psychological impact on salary expectations for round sizes between 150k and 1m, three! Up, but unfortunately it did not stage CEO/founder shares at: $ 5,000,000 10,000,000. For themselves national inflation rate the time I needed it most salary, the average salary! Pay does vary by stage paid as much as the others dramatic rise in the bank, industry and!

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startup ceo salary seed round